Overview
Produced a commercial campaign for the Nike Run App, creating cinematic content designed to inspire and engage the global running community. From production to final delivery, the project was completed within an exceptionally tight turnaround for international distribution.
Challenge
Deliver a premium commercial campaign under an extremely demanding production schedule. With only one shooting day and less than 24 hours for post production, every creative and technical decision had to be executed with precision to meet the delivery deadline for the production team in the UK.
Approach
Built an efficient production workflow that maximized every hour on set and streamlined post production immediately after filming. Through careful planning, fast decision making and close collaboration with Untold Fable, the campaign was successfully delivered within 24 hours and released through the Nike Run App.