Overview
Produced the official campaign film featuring Les Twins for Hennessy and the NBA All-Star Weekend. Created under an extremely tight international timeline, the campaign premiered as part of the NBA All-Star Final performance, bringing together culture, dance and premium brand storytelling on a global stage.
Challenge
Just 48 hours before production, I received a personal call from Larry and Laurent Bourgeois (Les Twins), asking me to immediately travel to Paris to lead the campaign production on their behalf. As they were unable to attend the shoot themselves, the responsibility of bringing their creative vision to life was entrusted to my team and me. With only one production window and an immovable international deadline, the entire project had to be filmed, delivered and prepared for its premiere during the NBA All-Star Final performance.
Approach
I assembled my team, travelled to Paris on short notice and executed the production with speed, precision and a clear creative vision. Immediately after filming, we returned and moved straight into post production to meet the final delivery deadline. The campaign was successfully completed on time and premiered during the NBA All-Star Weekend, becoming one of my most rewarding and memorable commercial projects to date.