Overview
CLIENT
Hart Of The Court / Isaiah Hartenstein
OVERVIEW
Led the creative direction and visual production for Hart Of The Court, a basketball experience founded by NBA player Isaiah Hartenstein and presented by Skechers Basketball. Developed over the course of a year, the project combined sports culture, community and entertainment through a cohesive visual identity, from the first promotional assets to the final event production.
Challenge
Build a consistent visual language for the event long before game day while creating enough momentum to introduce and promote the experience to its audience. The project required close creative coordination across pre-production, campaign content and the final live event, ensuring that every visual touchpoint felt connected to the overall vision of Hart Of The Court.
Approach
Working closely with Isaiah Hartenstein’s director, Zachary Taub, I led the creative production together with my team throughout the development of the project. Our involvement began during pre-production, helping shape and produce promotional content in the year leading up to the event. On event day, we translated that established visual direction into a multi-camera production that captured the basketball, personalities, atmosphere and community surrounding Hart Of The Court — creating a complete visual story from campaign to live experience.