Overview
Directed and produced a commercial campaign for Daily Paper in collaboration with Rolling Stone Africa, showcasing the brand’s latest collection through the story of professional footballer Daniel Kofi Kyereh. Combining cinematic visuals with editorial storytelling, the campaign was accompanied by an exclusive interview and feature article, reaching audiences across both brands‘ digital platforms.
Challenge
Create a campaign that seamlessly combined fashion, sport and editorial storytelling while staying true to the identity of each brand. The production needed to present the new Daily Paper collection in an authentic way, while highlighting Daniel Kofi Kyereh's personal journey and extending the campaign beyond visual content through a published interview and editorial feature.
Approach
I led the creative direction and production alongside my team, developing a cinematic campaign that blended commercial filmmaking with documentary-inspired storytelling. Through Play The Game GmbH, we featured one of our represented athletes and created a complete content ecosystem consisting of commercial visuals, editorial photography and an exclusive interview. The campaign was published across Daily Paper's and Rolling Stone Africa's digital and social media platforms, maximizing both brand visibility and audience engagement.