Overview
Directed and produced a commercial campaign for Daily Paper in collaboration with Rolling Stone Africa, showcasing the brand’s latest collection through the story of professional footballer Kingsley Schindler. Combining cinematic visuals with editorial storytelling, the campaign included both a branded film and an exclusive interview published across the official platforms of Daily Paper and Rolling Stone Africa.
Challenge
Create a campaign that seamlessly blended fashion, sport and editorial storytelling while maintaining the visual identity of both Daily Paper and Rolling Stone Africa. Beyond producing a premium commercial, the project also required authentic storytelling that connected the athlete's personal journey with the launch of the new collection.
Approach
I directed the creative concept and led the production alongside my team, featuring Kingsley Schindler through Play The Game GmbH. By combining cinematic visuals, documentary inspired interviews and editorial photography, we developed a campaign that extended beyond traditional advertising. The final content was published across Daily Paper's and Rolling Stone Africa's digital platforms, reaching audiences through both commercial and editorial storytelling.